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Watching Avatar, I was continually reminded of Zizek's observation in First As Tragedy, Then As Farce,
that the one good thing that capitalism did was destroy Mother Earth.
"There's no green there, they killed their mother," we are solemnly
informed at one point. Avatar is in some ways a reversal of Cameron's Aliens. If the "bug-hunt" in Aliens was, as Virilio argued, a kind of rehearsal for the megamachinic slaughter of Gulf War 1, then Avatar is a heavyhanded eco-sermon and parable about US misadventures in Iraq and Afghanistan. (What's remarkable about Avatar
is how dated it looks. In the scenes of military engagement, it is as
if 80s cyberpunk confronts something out of Roger Dean or the Myst videogames; Cameron's vision of military technology has not moved on since Aliens)
At the end of the film, it is the human corporate and military
interests who are described as "aliens". But this is a film without any
trace of the alien. Like most CGI extravaganzas, it flares on the
retina but leaves few traces in the memory. Greg Egan finds little to admire in Avatar,
but he does defer to its technical achievements: "mostly, the
accomplishments of the visual designers and the army of technicians
who've brought their conception to the screen appear pixel-perfect, and
hit the spot where the brain says 'yes, this is real'." The cost of
this, though, is that it is very difficult to be immersed in the film as fiction. It is more akin to a themepark ride, a late-capitalist "experience", than a film.
What we have in Avatar is another instance of corporate anti-capitalism such as I discussed in Capitalist Realism in relation to Wall-E. Cameron has always been a proponent of Hollywood anti-capitalism: stupid corporate interests were the villains in Aliens and Terminator 2 as they are in Avatar. Avatar is Le Guin-lite, a degraded version of the scenario that Le Guin developed in novels such as The Word For World Is Forest, The Dispossessed and City Of Illusions,
but stripped of all Le Guin's ambivalence and intelligence. What is
foreclosed in the opposition between a predatory technologised
capitalism and a primitive organicism, evidently, is the possibility of
a modern, technologised anti-capitalism. It is in presenting this
pseudo-opposition that Avatar functions as an ideological symptom.
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